Iztek

We understand how to grow your revenue.

 

iZtek’s expertise is in growing revenue for tech companies. Per Heistad is the principal of iZtek, he has Fortune 500 experience in marketing, lead generation and sales. He also has 10 years of experience in applying the proven marketing system to early stage tech companies.

 

PER HEISTAD
Principal, B2B Lead Gen. Fanatic

Per Heistad is the principal of iZtek Marketing, he has Fortune 500 experience in sales team lead generation. For 7 years he was contracted to American Express Financial Advisors where his work improved their sales team prospecting. In the 12 years since Amex he has worked with dozens of early stage companies. Per’s expertise includes value proposition models, target customer profiling, product customer fitness, lead gen. structure and marketing/lead gen./sales team alignment.  

Two key lead gen. lessons from Per’s Amex experiences:

•Lead gen. is a science just as marketing and sales is a science. This science is well understood by $40M tech companies.

•The greatest opportunity to grow revenue is always outside of the company. Internal company improvements are the lowest hanging fruit so those are the first to be made. That leaves the greatest opportunity to grow revenue outside of the company, e.g. better defining the customer’s urgency and value.

When not generating leads, Per is well known for this wood fire cooking skills, his sport is free diving, Haiti is a favorite county to visit and he is hoping to find a lady for whom he can be her trophy husband. 

 

CLIENT TESTIMONIAL

"Why didn't I do this sooner ?" — Company

"Why didn't I do this sooner ?" — Company

"Why didn't I do this sooner ?" — Company

"Why didn't I do this sooner ?" — Company

 
 
 

METHODOLOGY

 SaaS B2B customers are intelligent, experienced and savvy. 2017 is the year it has become obvious that it no longer works to MKT/sell by saying ‘life will be great. Trust us.’ [aka ‘shut up and buy it.’]

Success/Failure
Success/failure for most startup/scale up companies comes down to acquiring enough customers, at an affordable cost.

Buy that Island
For the few companies that figure out repeatable and scalable revenue the output is owning an island in the Caribbean. The obstacle to owning that island is being able to affordably educate prospects on your value prop.

Education Costs
Educating prospects is expensive, time consuming, chews up management time and slows the gaining of a market position.

Two Keys
Two keys to affordable customer education are an accurate definition of the world of the customer and the sales team’s daily decision making. My experience is that when the customer’s reality is well defined, and the sales team uses that to control their decisions, customers are acquired at an affordable rate.

Example
PowerDMS is an example, 18 months after this work finished, MQLs are up 440% [35-155] and sales costs are down 45%. 

 

Questions?

 

Educated Prospects

SaaS B2B customers are intelligent, experienced and savvy. 2017 is the year it has become obvious that it no longer works to MKT/sell by saying ‘life will be great. Trust us.’ [aka ‘shut up and buy it.’]

Success/Failure
Success/failure for most startup/scale up companies comes down to acquiring enough customers, at an affordable cost.

Buy that Island
For the few companies that figure out repeatable and scalable revenue the output is owning an island in the Caribbean. The obstacle to owning that island is being able to affordably educate prospects on your value prop.

Education Costs
Educating prospects is expensive, time consuming, chews up management time and slows the gaining of a market position.

Two Keys
Two keys to affordable customer education are an accurate definition of the world of the customer and the sales team’s daily decision making. My experience is that when the customer’s reality is well defined, and the sales team uses that to control their decisions, customers are acquired at an affordable rate.

Example
PowerDMS is an example, 18 months after this work finished, MQLs are up 440% [35-155] and sales costs are down 45%.